Video: David Beckham Homme Advertisement

David Beckham in collaboration with Coty presents a new fragrance that was created with an aim to reveal the essence of charismatic man with style, football star, trendsetter, husband and father. ''I wanted to create a modern, masculine fragrance that reflects my style'' – says Beckham.

David Beckham Homme was announced as woody-spicy and its composition might be very interesting to fans of this group of fragrances. The fragrance arrives in a glass flacon with David's name spreading over glass surface, which makes this edition characteristic and memorable. Elegant white cardboard box features grey letters suggesting strength and elegance of this edition. The front part features a circle marked with the new logo David Beckham Homme.

Top notes of this excellent composition offer citrusy zest skillfully mixed with ginger and Szechuan pepper. A heart introduces cashmere, leather and rosemary, while a base leaves a trail of mahogany, patchouli and musk. The perfume was created by Pierre Negrin of Firmenich.

David Beckham Homme hits the shelves in September 2011, as 30 and 50 ml EDT, along with accompanying body care products.
source: Fragrantica

David Beckham Teams with H&M for Bodywear Launch in February

David Beckham will together with H&M make his Bodywear range for men available to millions of fans globally through a long-term partnership.

The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around 1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”

“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.

Recognised in every corner of the world, David Beckham has consistently redefined the world he lives in. Considered by many to be one of the most marketable individuals in the world, Beckham and his business partner Simon Fuller in 2011 announced the launch of a new Brand Identity and DAVID BECKHAM branded product line, to include bodywear.

“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, said Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.’
Article via H&M - photo via PorHomme.com

Homme by David Beckham Coming in September

The Beckhams have built a successful brand together as a duo and also very successful ones as separate entities. One of the couple's biggest sellers has always been their fragrances. Well, we have yet another to look forward to but this time, it's all about David.

A few months back, David confirmed that he was working on a new collection that was going to include fragrances, underwear, and menswear pieces. His newest cologne, Homme by David Beckham will be the first piece released this September. The soccer super star has teamed with Coty Fragrances on the newest scent.

I can't wait to smell this! I wear Signature for Her every single day and as a joke, and because she knows I absolutely adore this couple, my mother bought my fiance the Signature for Him gift set as part of his Christmas presents... let me tell you, it is my favorite cologne he wears! He gets so many compliments when he wears it! I'm sure Homme will also smell amazing!
source: davidbeckham.cz & Fragrantica

WWD: David Beckham Takes his Shot

Brand it like Beckham.

That’s what David Beckham and his business partner, Simon Fuller, are gearing up to accomplish this year with the launch of a men’s bodywear line, a new men’s fragrance from license partner Coty Inc. and a number of other projects on the drawing board — all capitalizing on the global commercial appeal of the world’s best-known soccer star.

The L.A. Galaxy midfielder has been busy working with a design team for his long-rumored bodywear line, confirmed Beckham to WWD. The new fragrance, called Homme by David Beckham, will be in stores this September. It joins existing scents David Beckham Instinct, which launched in 2005, and Intimately Beckham, a his-and-hers duo with wife Victoria Beckham, which was introduced in 2006.

“It’s not my natural inclination to see myself as a brand, I’m just a person who has been fortunate to explore other interests and passions outside of the game I love,” said Beckham of his upcoming off-field ventures with Fuller. “I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished.”

Beckham was the world’s fifth-highest-paid athlete last year, according to Forbes, taking home $43.7 million in salary and endorsements. His current and past endorsements, include Emporio Armani, Adidas, Electronic Arts, Diet Pepsi, Yahoo, Castrol, M&S, Motorola and Police sunglasses. Beckham, 36, and Fuller are mapping out a long-term strategy that will keep the soccer star’s name in the spotlight — and a steady stream of income flowing to the business partners — once he retires from the game.

“As David’s career changes, and his playing days near an end, we will have the necessary time to really focus on the development of our business,” said Fuller. “David and I have a number of ambitious and exciting ideas in development across a broad range of categories. The next 10 years will see David evolve into being recognized, not just as an iconic sports figure, but also as an important entrepreneur.”

Fuller — best known as the mastermind behind the “Pop Idol” and “American Idol” franchises, as well as the Spice Girls — is the chief of XIX Entertainment, which he founded in January 2010, following his departure as chief executive officer of 19 Entertainment, which he sold to CKX Inc. in 2005. Apart from Beckham, the new firm manages the business interests of Victoria Beckham, designer Roland Mouret, Formula One driver Lewis Hamilton, tennis star Andy Murray and singers Annie Lennox and Carrie Underwood, among others.

A new logo has been created for all of Beckham’s commercial ventures in order to create a uniform visual identity for the brand, whether it be on his own branded products, such as underwear and fragrance, or endorsed products, such as his Adidas lines — which now include a soccer performance range, an Originals collaboration and the youth-oriented Adidas Neo collection.

The mark was created by Alasdhair Willis, founder of Announcement Creative and husband of designer Stella McCartney. It features the David Beckham name in the Replica Pro font, with a circular hole punched out of the script. The hole is meant to reference both a soccer ball and a lens or viewfinder, which can spotlight a product detail or visual flourish on various marketing materials.

“The major challenge when creating the brand identity for David Beckham was: how do you convey through a brand mark the sheer diversity of the David Beckham world?” said Willis. “The identity needed to represent the future of the man as well as being true to his core DNA as one of the world’s most respected and talented sportsmen. The identity needed to deliver against all these elements and at the same time be cool, relevant, desirable, versatile and accessible.”

Fuller added the David Beckham brand should be aspirational, optimistic and inclusive. “Even when he faces adversity, he does so with positivity, humility and determination, and his brand will reflect these qualities,” said Fuller. “When you have a brand born out of such distinctive and remarkable personality traits, it has so much more authenticity than a brand that is just conjured up to fulfill a gap in the market.”

The catalyst for the David Beckham bodywear line came following Beckham’s four-season stint as the face and body of Emporio Armani underwear, in a global advertising campaign that launched in February 2008.

“I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani,” said Beckham, rattling off some sales figures. “They told me that their gross turnover in 2007 was around 16 million euros [$22.7 million at current exchange] and after the campaign in 2008 it went up to 31 million euros [$43.9 million] in 2008. It proved to me that there is a real market for good-looking, well-made men’s bodywear.”

Beckham added he has already completed some design and merchandising work on the line — and that fans should expect another eyeful of his skivvies-clad, tattoo-covered body when the collection launches, at an unspecified date down the road. “With my team we have spent time working on the fit, the fabric and the style to ensure the product looks and feels the very best and I am hugely proud of the end result. I can’t wait to show people the collection — although I’m not sure my mum will be too happy seeing a billboard image of me in underwear again.”

Asked if he thinks about what the impact of his retirement from soccer will have on his marketability, Beckham was quick to point out that he intends to keep playing for several more years. However, “I would go as far as to say nothing will be affected, it will become even stronger as I have more time to dedicate to those areas,” he said of his eventual retirement from the soccer pitch. “I want to get involved in the process and have an influence over the end product. Whether it’s with Adidas or Coty, I have always worked very closely with them to give my input. I have lots of ideas for my own collections that I’m looking into with my partner, Simon Fuller, but for now my focus is on bodywear and fragrance launches coming later this year. It’s important that with my team we take our time, to make sure that each product is thoroughly researched and then launched with the opportunity to succeed."
source: WWD - David Lipke

David Set to Launch his Own Underwear Range

After a few months of speculation as to whether or not David would either be designing menswear with Victoria or creating his own range, the forth time father-to-be has confirmed that he will be launching his own range of ody wear and frangrances for men which is to be called Homme by David Beckham.

David told WWD: "I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani. It proved to me that there is a real market for good-looking, well-made men's bodywear."

Victoria also took to her Twitter to confirm the news posting the following message: "David announced today he is launching his own bodywear range!!! x".

Simon Fuller, manager of both David and Victoria, also announced that he has several projects in the works with David and that over the next few years, both his brand and himself will continuously evolve. "David and I have a number of ambitious and exciting ideas in development across a broad range of categories. The next 10 years will see David evolve into being recognised, not just as an iconic sports figure, but also as an important entrepreneur."

Congrats David and best of luck with all of your future endeavors! Can't wait to see the new line! Could you imagine the photo ads??? It's about to heat up even more!
source: DM