David Named Brand Ambassador For EA SPORTS Active 2

EA SPORTS has signed David Beckham as brand ambassador for EA SPORTS Active 2 which is a excersize system that focuses on improving muscular strength, endurance and flexibility, as well as improving cardio. It combines a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

David Beckham will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia.

“David has always worked hard to stay in excellent shape and has inspired people around the world to make fitness a priority,” says Jens Uwe Intat, Senior Vice President & GM of European Publishing, EA. “We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA SPORTS Active 2. We are looking forward to working with him to motivate people everywhere to get active.”

“EA SPORTS Active is impressive and includes many elements that I have seen throughout my football career,” says David Beckham. “I’m excited to collaborate with EA SPORTS who have a great track record in developing authentic and credible sports products and games over the years.”
source: EA