According to the UK's DailyMail, David has employed Alasdhair Willis as his style guru in an attempt to rebrand his image and open himself to other opportunities.Alasdhair, 40, was snapped up by the LA Galaxy star as his 'creative consultant' after he resigned as chief executive from British furniture manufacturer Established and Sons.
Tammy Smulders, a co-founder of the trend marketing consultancy SCB Partners, said: "David Beckham had a very bling image until very recently; it was neither tasteful nor refined. If you look at David and Victoria's perfume brand, for example, it's not something that people in more exclusive circles would be drawn to; it was designed to appeal to the masses. Willis can help Beckham cultivate his image as a more tasteful style icon and help him exploit a new set of opportunities beyond his football career. Equally, he could be looking to pursue ventures with Victoria. It will be interesting to see what he comes up with."
So what do you all think about this rumor? Me, I'm not too sure about it because I don't think David Beckham needs a style guru at all... he's a style icon in his own right.
source: DailyMail
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